Milwaukee Tennis and Education Foundation (MTEF)
Clients
Milwaukee Tennis & Education Foundation (MTEF)
Services
Google Ads Management
Date
June, 2024
Tools
Google Ads, Google Analytics
Project Overview
Client: The executive director at MTEF was looking for a volunteer to help her set up and manage a Google Ads Grant that she secured for the nonprofit. She informed me that their youth classes have been shrinking for some time due to several sponsors they were relying on leaving. She wanted to increase brand awareness for the nonprofit in the Milwaukee area.
Objective: Increase brand awareness and drive youth program engagement.
Project Strategy & execution
Keyword Targeting: Focused on localized keywords, such as “Milwaukee youth tennis” and “tennis programs for kids Milwaukee.”
Ad Creation: Developed ad copy tailored to local parents and families, with headlines emphasizing accessibility and fun for all skill levels.
Budget Management: Managed $10,000/month budget to achieve maximum reach and engagement.
Campaign Results
Clicks: 24 (Narrow Location) & 125 (Broad Location)
Impressions: 73 (Narrow) & 1,222 (Broad)
CTR: 32.88% (Narrow) & 10.23% (Broad)
Average CPC: $12.10 (Narrow) & $16.45 (Broad)
Total Spend: $290.46 (Narrow) & $2,056.09 (Broad)
Conversions: 40 (Narrow) & 118 (Broad)
Conversion Rate: 166.67% (Narrow) & 94.40% (Broad)
Cost per Conversion: $7.26 (Narrow) & $17.42 (Broad)
Traffic Increase: Drove a 45% increase in site traffic
FreshKicksFix.com
Clients
FreshKicksFix.com (Personal)
Services
Google Ads Management
Date
August, 2023
Tools
Google Ads, Google Analytics
Project Overview
Client: FreshKicksFix.com is a personal blog of mine that is focused around sneaker cleaning tips and tricks.
Objective: Drive targeted traffic and increase engagement on specific sneaker-related content.
Project Strategy & execution
Keyword Focus: Targeted sneaker-specific keywords like “how to clean white sneakers” and “sneaker care tips.”
Ad Copy Testing: A/B tested ad copies, leading to a 30% improvement in CTR by identifying the highest-engagement phrasing.
Bid Optimization: Adjusted bids to maintain an average CPC of $0.90, below the industry average for niche lifestyle ads.
Project Results
Clicks: 306
Impressions: 3,653
CTR: Achieved a 8.38% CTR, well above the industry average of 4.4% for lifestyle blogs.
Average Cost-Per-Click (CPC): $0.19
Total Spend: $58.84
Traffic Increase: Drove a 40% increase in blog traffic within the campaign period.
User Engagement: Increased average session duration by 25%, indicating strong alignment with user intent.
Sample SEO Site Audit (Spirit Southeast Inc. Roofing & Sheet Metal)
Clients
Spirit Southeast, Inc. Roofing & Sheet Metal
Services
SEO Site Audit (Sample)
Date
August, 2023
Tools
Screaming Frog, Moz, GTMetrix, Google Keyword Planner
Project Overview
Client: Sample audit for Spirit Southeast Inc.
Objective: Identify SEO improvements to boost local search visibility.
Audit Insights & Recommendations
On-Page SEO: Recommended keyword-optimized title tags and meta descriptions, projected to improve CTR by 10-15% on local searches.
Technical SEO: Identified missing schema markup, recommended local business schema implementation.
Off-Page SEO: Suggested backlink-building strategies projected to increase Domain Authority (DA) from 3 to 10+ within six months.
Project Results (Projected Impact)
Traffic Growth: Expected to increase organic traffic by 25% over three months with on-page and technical SEO adjustments.
Ranking Improvements: Anticipated improvement from page 3 to page 1-2 on Google for targeted keywords.
User Engagement: Expected CTR increase of 10-15% by adding optimized meta descriptions and title tags.
Sample Google Ads Account Structure (Khouri Chiropractic & health Solutions)
Clients
Khouri Chiropractic & Health Solutions
Services
Google Ads Management (Sample)
Date
October, 2023
Tools
Google Ads, Google Keyword Planner
Project Overview
Client: Sample structure for Khouri Chiropractic & Health Solutions.
Objective: Build an efficient Google Ads account structure to increase local leads.
Project Strategy & execution
Account Setup: Organized ad groups for services (e.g., “Acupuncture,” “Cupping Therapy,” and “Massage Therapy”) with highly relevant keywords.
Keyword Targeting: Focused on high-intent terms like “Chiropractors near me” and “Acupuncture near me .”
Ad Copy Design: Created CTAs with an anticipated conversion boost, aiming for an average CTR of 6% in the Charleston area.
Project Results (Projected Impact)
Expected CTR: Projected 6% CTR based on industry benchmarks for health services ads.
Cost-Per-Click (CPC): Estimated average CPC of $4.71 at 4-5 clicks a day, optimized to fit local market competition.
Conversions: Expected to generate a 20% increase in consultation bookings, based on ad targeting and copy strategy.
Virgil Scott
Digital Marketing Specialist
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